Análisis de los beneficios de la selección de mercados metas en la comercialización de productos agropecuarios

Abstract

The world of agricultural activity depends the most part on the correct management of the market for its large-scale distribution. Ecuador is encaminated towards foreign marketing with the guidance of strategic models of a correct selection of markets, among which are to establish corporate policies, investigate the environment and technology, evaluate the size of attractiveness and competitiveness of the product, development and profitability that the selected country has. The homogeneous needs of the consumer and their behavior towards the products conceive that the segmentation is positive in the target market. The purpose of the present work is to identify the benefits of the selection of target markets for the commercialization of agricultural products. In this way it will be possible to effectively adapt promotion strategies which need to take into account strategic marketing, selection and market segmentation, with the purpose of obtaining profitable profits in the products to be distributed. In the development of this research, books, magazines, scientific articles, and theses carried out at a national and international level have been mainly used.