Análisis económico y estrategia de reactivación, en las importaciones de la empresa “repuestos para la minería Jiménez”, machala 2020-2023.

Abstract

This work seeks to analyze the reactivation strategy, through the compilation of financial documents, to determine the economic performance and the applicability of safeguards in the imports of the company Repuestos para la Minería Jiménez in the study period 2020-2023. The importance of this work lies in the scarce information on the recovery strategies that companies use in economic adversities. The type of research is descriptive from a qualitative approach, using as a technique the interview conducted with the manager of the company studied and through bibliographic sources to obtain reliable information on imports and reactivation strategies. This information shows that the main strategy is constant innovation, maintaining pricing strategies as well as the application of discounts with the purpose of positioning the company in the market. The company protected its economic interests through commercial safeguards and adaptation to new regulatory and health frameworks, ensuring the viability of its import operations in a situation of global uncertainty.