Elaboración de un plan de negocios para el comercio electrónico en la comercialización de equipos de gimnasia.

Abstract

This research work set out the objective of developing a business plan through a platform e-commerce for increased sales of gym equipment. The research methods that were used are the descriptive method to describe the characteristics of the business plan process that will allow positioning your product portfolio in the local market, so the implementation of the online store is determined as a means applies to B2C (Business to consumer) mode. Research results also show positioning strategies considering marketing through social media, positioning seo and Inside exits (Internal Sales). It was also obtained as a result that people in recent years they have used technological means to purchase products or services, this allows the user to save time at the time of purchase and protection from the pandemic that is being traversed worldwide, it should be emphasized that there has been increased demand in the country within electronic commerce.