Impacto financiero del covid-19 en el turismo ecuatoriano: estrategias empresariales para la reactivación.

Abstract

This research aimed to comprehensively analyze the impact that COVID-19 has unleashed on the country's tourism sector, as well as the financial impact it has had on related companies. For this, the main macroeconomic indicators were analyzed and thus a case study was proposed, with the aim of highlighting the impact generated in a business. Based on this, a list of strategic options proposed by the government and other authors, which can be carried out by tourism companies, was detailed. The applied methodology was qualitative with a descriptive approach and the research modality was bibliographic-documentary, where information was collected from: primary sources, statistical data presented by the competent agencies and scientific journals aligned with the tourism sector in Ecuador. Finally, it was concluded that the tourism sector is important for the development of Ecuador, since the impact generated by the pandemic is relevant as shown by the case study when observing a decrease in its contribution to the economy. In addition, it is argued that to speak of tourist reactivation there must be a strategic restructuring in the management of companies that consider government support through implemented action programs.