Propuesta de marketing político mediante el uso de las redes sociales para un candidato a la alcaldía de Machala.

Abstract

Political Marketing is a communication tool that allows candidates to channel all their ideas and allow them to strengthen the relationship with the voter, in the digital era Political Marketing benefits from the application of strategies in different social networks. The general objective of the research is a political marketing proposal through the use of social networks, for a candidate for mayor of Machala, using the most appropriate digital platforms to capture interest and gain voter confidence, as a method The image of the student Edison Moscoso was used to apply 4 of the most important digital tools such as: Facebook, Instagram, YouTube and The Blog. Each social network has its own guidelines, which is why differentiated strategies are used for each of them. The bibliographic technique was used by accessing renowned internet portals to obtain scientific articles that serve to carry out the research.