Análisis de la efectividad de las campañas publicitarias y promoción turística de la reserva ecológica Arenillas.

Abstract

The main objective of the research entitled “Analysis of the effectiveness of advertising campaigns and tourism promotion for the Arenillas Ecological Reserve” is to evaluate the impact of the marketing strategies applied to this natural destination, identifying their effect on sustainable tourism development in the area. The study reveals problems such as low advertising visibility, limited digital presence, and visitors' average perception of the experience. In response to these weaknesses, a strategic digital promotion plan focused on social media, content production, and community participation is proposed. The methodology used was a mixed approach, combining qualitative and quantitative data, which provided a comprehensive view. Finally, the proposal seeks to strengthen the reserve's tourism identity, increase visitor numbers, improve the tourist experience, and ensure environmental conservation.