La comunicación organizacional en las pymes como instrumento de posicionamiento en redes sociales: caso tonga´s Machala.

Abstract

The development of this complex modality degree project through a search in scientific articles, and other competent sources, determines the incidence of organizational communication as positioning in social networks of the Tonga’s Machala company. The research is quantitative, qualitative and descriptive level. In addition, different methods, techniques and instruments were implemented that allow the correct collection of information and data of vital importance for the investigation. The research also presents interview techniques, from the qualitative approach, interviews are carried out with specialists who provide criteria for managing communicational management through the implementation of social networks as a tool. As a result, it is concluded that each company must have a correct corporate image through communicational management; in order to have the proper positioning in their networks. You should take full advantage of this modern and practical way to project yourself either to attract new followers or to maintain your current target audience.