El perfil emprendedor en las empresas comunicacionales de la ciudad de Machala

Abstract

The new communication entrepreneurs have consolidated on the basis of their perseverance in identifying opportunities and being able to carry them out, drawing inspiration from their own life situations that at the beginning have been unfavorable since they have maintained different social problems but have not been an impediment to carry out their dreams of being great entrepreneurs and communicational coaching, that is why it was established as a general objective to be able to determine the profile of the radio entrepreneur in the city of Machala, based on a bibliographic review and that was validated with interviews and surveys of managers and broadcasters from the main radio stations in Machala, and in this way establish qualitative information on the reality of women's participation and the use of new technologies in radio spaces.