Plan de negocios para la exportación de cereal de quinoa hacia el mercado español.

Abstract

Trade is one of the great axes of the economic and social development, being it socially contributing in the most efficient way, to the creation and resource allocation. This satisfies the needs of their residents. In Ecuador the phenomenon is the internationalizing of companies which is not an alien concept because it is the companies who decided to launch their products to the international market. This way they take advantage of the opportunity of the existing businesses. Following the thread of the already exposed, this document aims to make a plan of business for the exportations of quinoa to the European market, for this case, an investigation was made with secondary sources, a bibliographic reviews that allowed to substantiate theoretically the issued research and elaborate the business plan with the technical information found on official pages. It was concluded that the quinoa-based cereal export certain plan serves as a guide for future commercialization in a new market niche such as Spain, which this fulfills general objective research.