Diseño de afiche para el rescate de los valores éticos del personal del municipio de Santa Rosa

Abstract

The purpose of this degree project is to rescue the ethical values of the staff who develop in the customer service area of the municipal Gad of the Santa Rosa canton, through a poster design that was the result of a research and analysis process applied in the institution aforementioned. To carry out this poster proposal, conceptual / theoretical and qualitative research methods were used, through techniques such as interview, field observation and opinion poll. The theoretical framework is based on theoretical and conceptual foundations, which address the problems of this research. Within the customer service area, it was possible to show the lack of ethical values when dealing with users, not everyone is served equally, that is why a poster proposal was designed where the ethical values "justice and equity" , were the main axes for the dissemination of the messages, highlighting various aspects such as the behavior of the employee at the time of providing the service, where he always has to give a fair treatment and not get carried away by other aspects such as affinity and affectivity when attending to an user.