Análisis de la globalización de mercados y su incidencia en la internacionalización de mipymes del sector cafetalero de El Oro.

Abstract

In this research work, a case analysis will be carried out, related to the analysis of the internationalization approaches of micro, small and medium enterprises in the coffee sector in the province of El Oro. At present, Ecuador has become one of the main producers of coffee, in addition to having the privilege that within its territory two different varieties of coffee are produced (Arabica and Robusta). The acceptance of Ecuadorian coffee is very great internationally, in addition to the fact that it has become an important engine for the economy and development.