Propuesta comercial para la introducción de la empresa Pretzel en el mercado ecuatoriano.

Abstract

Trade has evolved over the years, and thanks to globalization, this has increased as it has allowed communication between states to grow. That is why we are currently in a market with more competition where all companies want to position themselves in the minds of consumers. The different bibliographical sources have allowed the analysis of all the necessary factors for the realization of a commercial proposal, where various factors, both internal and external, that are the responsibility of the company are considered. The preferences of consumers is a subject to consider since they depend on the adaptation of the products. At the same time, the implementation of strategic alliances with the one that was signed as a commercial partner, is the most relevant decision as it is in charge of the logistics part of the whole process. The purpose of the development of the practical case is to propose and implement a commercial proposal for the introduction of a bakery company of Colombian origin recognized in South America in the Ecuadorian market, which after analysis turned out to be feasible.