Aprovechamiento de los atractivos culturales de la parroquia paccha del cantón Atahualpa a través de la promoción turística.

Abstract

Promotion is understood as an element and activity that communicate the characteristics of the product and induce consumers to purchase it. The promotion of a tourist site is to communicate to potential consumers-tourists that the proposed offer is capable of satisfying their needs and demands, in order to try to convince the tourist to visit a place or tourist destination. The objective of this research work is to promote cultural attractions through the media, such as; social networks and tourist brochures to take advantage of tourism development.