Diseño de estrategias idóneas para mejorar la reputación del cuerpo de bomberos de la ciudad de Machala.

Abstract

The present investigation purpose of this is to design strategies that allow the improvement of reputation in the Fire Department of the city of Machala; about the perception that citizens have on the work of the institution, which will focus broadly on the service area; providing greater speed, in the communicational part; more dissemination of information on the network, and with respect to the public; propose training with prevention topics. An empirical work was carried out based on the application of a survey directed to the citizenship through a non-probabilistic sampling for convenience, whose results could be determined that the service provided by the team of firefighters to the citizens is good; although ideally it should be excellent, it is convenient to make an improvement in the quality of service that implies the rapidity, provision of rescue teams, improvement in the propagation of information and the participation of citizens through training. Around all the aforementioned, the conclusion is reached that through these guidelines the image that the fire brigade has before the citizens of Machaleña is considerably improved.