Análisis turístico en base a las fortalezas y debilidades intrínsecas del territorio: caso Zaruma – Ecuador.

Abstract

The tourism potential is based on all intrinsic aspects that a resource or destination of the territory possesses depending on the activity, to develop them through proper management of it. In this area, the present case study, it is determined by five parishes of the Zaruma canton, whose objective is to determine the main strengths or weaknesses of each attraction, which encourage or hinder tourism in the sector. The analysis is based on the guidelines of the methodology guide for the hierarchy of attractions and generation of tourist spaces in Ecuador. In the present study the first stage was used with its two initial phases, and to facilitate the analysis of the criteria, a weighting percentage was applied to the evaluation criteria, in order to make statistical graphs of the attractions, which allowed identifying that the tourism potential lies in the cultural-heritage tourism modality, and that its complementary attractions, despite having many weaknesses, can be developed with proper management of them.