Nivel de satisfacción de los clientes en la empresa de servicios financieros cooperativa de ahorro y crédito Jardín Azuayo de la ciudad de Pasaje, provincia de El Oro.

Abstract

This research tries to establish in a precise and integral way the levels reached by the financial company COAC Jardín Azuayo in the province of El Oro, being a non-profit entity and of a purely economic nature being considered an alternative entity, given its different operational and financing methods that allow promoting social projects in favor of the productive development sectors in Ecuadorian cities, all this because it generates advantages that contribute to the savings they make directly in their popular economies, according to their specific needs. The objective of this study is to determine the level of satisfaction of the clients of the financial services company Jardín Azuayo through surveys; the methodology used is descriptive and non-experimental and it can be determined that there is a great dissatisfaction due to the lack of ATMs in other sectors, which is a discomfort for the users; In addition, the implementation of mobile banking to carry out all transactions without approaching the cooperative, as well as the training for the correct use of the App for people who have no knowledge of the use of technology, and the promotion of talks related to leadership and cooperatives that are carried out continuously, has clarified all shortcomings with respect to the accessibility of personal loans.