Análisis de las estrategias de marketing ambiental y su incidencia dentro de la empresa ecuatoriana Pronaca.

Abstract

In recent years the controversy over the preservation of the environment has taken more strength to have great impact within the companies, since more and more consumers interested in this issue, which show acceptance by companies environmentally friendly and rejection of those that in one way or another generate a negative impact. Therefore, companies have been aiming to use environmental marketing strategies within their processes, with which they seek to generate profitability by delivering eco-friendly products to satisfy their ecological customers.This paper analyzes the main environmental marketingstrategies applied within the Ecuadorian company Pronaca.