Los sistemas de información gerencial como generadores de ventaja competitiva.

Abstract

The management information systems during the last years have been potential generators of competitive advantage, even more so when the society and number of transactions increases every day creating information and data that is not easy, possible or feasible to process through the intervention of a person. Depending on the size of the company and its clients, the information systems may require moderate capital investments or millions of dollars for their implementation. The company Domino's is the leading Pizza Pizza Tracker with its Pizza Tracker system, which is the general objective to determine how Domino's Pizza Tracker improves pizza marketing through the description of the system, supported business processes, and inputs. , processes and outputs, for the aggregation of value. This investigation is qualitative of the descriptive type and was oriented in raising theoretical information for the interpretation of the system and later description of its benefits. It was found that this system has two types of entries, the user's data that is permanent unless the user wants to change them and the data of the purchase order that varies according to each transaction made, allowing to see through his account the stage in the one that is taking the order. From this work we conclude that Domino's Pizza Tracker is a friendly and interactive transaction processing system that generates a competitive advantage from the ease of placing an order to the emotional impact it generates on users.