Propuesta para la promoción turística del atractivo natural laguna del amor de la parroquia Casacay, cantón Pasaje.

Abstract

The present project aimed to design a tourism promotion plan for the natural resource Laguna del Amor to promote the destination through social networks and benefit the economy of Sitio Huizho and Canton Pasaje, we worked with a mixed methodology, that is, we had both qualitative and quantitative components. In addition, this project allowed us to identify the lack of tourism promotion in this natural resource, for that reason we identified the tourism product to be developed and created project profiles in which we seek to integrate the inhabitants of Sitio Huizho.