Importancia de la aplicación de la responsabilidad social empresarial en las Pymes de Ecuador

Abstract

This integrative project analyses the importance of the application of corporate social responsibility with a focus on the environmental context in SMEs in Ecuador. In this way, it aims to determine their level of application in the environmental criterion, using the descriptive-correlational method as a research methodology, in which the contextualisation of CSR, the environmental dimension, SMEs and environmental practices and policies is presented. A convenience sample of small and medium-sized enterprises in the country was used, and a survey was used as the instrument for data collection. The results indicate that the application of CSR in SMEs in Ecuador is average and they consider it as a competitive advantage, in addition several of these companies apply environmental policies, reflecting concern for environmental care. The environmental policies that SMEs consider most relevant are waste management and the optimisation of the use of raw materials or inputs.