Evaluación del potencial turístico de la parroquia Moromoro, cantón Piñas. análisis y propuestas para el desarrollo local.

Abstract

This research evaluates the tourism potential of Moromoro parish, located in Piñas canton, El Oro province, aiming to identify opportunities that foster sustainable local development. Through qualitative and quantitative methods, key natural and cultural attractions were identified, along with local community perceptions toward tourism. The study revealed limited infrastructure, low promotion, and lack of planning as key constraints. Using criteria from Ecuador’s Ministry of Tourism (MINTUR), tourist attractions were categorized and prioritized. The results led to a proposal of strategies focused on strengthening community-based, ecological, and adventure tourism. Active community participation and heritage conservation are central to the approach. The proposal seeks to boost the local economy, improve quality of life, and preserve natural and cultural resources. This work contributes both to practical tourism development and to the academic framework of sustainable tourism.