Diseño de un plan estratégico para el mejoramiento organizacional para la asociación ASPROGRI

Abstract

The degree project “Design of a Strategic Plan for Organizational Improvement for the ASPROGRI Association” addresses the need to strengthen the management and competitiveness of this productive organization, which is affected by the lack of strategic planning, limited innovation, deficient resource management, and scarce linkage to broader markets. Focusing on strategic planning as a key tool, the research aims to design a plan that optimizes performance by identifying weaknesses, opportunities, and strategies aligned with its reality. Methodologically, it combines qualitative and quantitative approaches, using inductive and deductive methods, and applying surveys to members to evaluate dimensions such as strategic diagnosis, strategic formulation and control, innovation, continuous improvement, competitiveness, and market access. The results reveal that the association conducts annual SWOT analyses, defines strategic objectives based on this diagnosis, and takes corrective actions in the face of deviations; however, it shows limitations in communicating its mission and vision, partially automating controls, and fully implementing market expansion strategies. Innovation is considered important in some areas, with frequent training in continuous improvement, although the evaluation of competitive position is carried out sporadically. The proposed plan seeks to integrate management practices, technological innovation, and associativity to expand markets and strengthen competitive positioning. It concludes that the implementation of a well-structured strategic plan will allow ASPROGRI to optimize resources, improve processes, increase sustainability, and generate sustainable competitive advantages, contributing to local economic development and institutional strengthening in a highly competitive environment.