Implementar un cuadro de mando integral para alinear a los empleados con la estrategia de la empresa ROXAIRE.

Abstract

The purpose of this research was to create a comprehensive scorecard, with the general objective of designing a comprehensive scorecard by identifying the different perspectives to align employees with the Roxaire company strategy. The methodology that was applied in the development of this work is the descriptive one where an interview was conducted, as a research technique to gather the information that was used in the work, information from verifiable literary sources was also collected for the complete understanding of the concepts handled in the corresponding topic. As a result, a comprehensive scorecard was carried out to implement in the company and obtain better productivity and an increase in sales, where employee training is also important, thus improving customer service.