Uso de marketing digital en microempresas de comida rápida de la ciudad de Machala a consecuencia del COVID 19.

Abstract

The Covid-19 pandemic has brought changes in the business model of companies and digital marketing has become a fundamental part for them to develop strategies that promote the sale of products, considering the use of social networks as the main factor. Within social networks there are different tools that facilitate the management and development of each of them. For this reason, the research carried out is based on the analysis of the tools of social networks. For the optimal compilation of the information, a qualitative-exploratory research was carried out where interviews were conducted with 3 micro-entrepreneurs of fast food from the City of Machala, who provided the necessary information about the use of digital marketing with respect to social networks, where it was observed that digital marketing is important for business development as it allows greater communication with customers and this in turn generates benefits for the company.