Como influye el entorno del marketing en la comercializacion de productos agropecuarios en el ambito local y nacional

Abstract

In this research work, it will be analyzed how the marketing environment influences the moment of commercializing different agricultural products both locally and nationally, since the agricultural sector is considered important for the country's economy. Within the marketing environment you can observe the marketing plan, the different stages of the macro and micro environment. A SWOT analysis would be of great help for companies that are in the market, it would be very useful to be able to have more knowledge about the strengths, opportunities, weaknesses and threats.