Campaña publicitaria para fidelizar clientes y potenciales de las empanadas de Nana.

Abstract

The objective of this research was to design an advertising campaign to build loyalty to customers and potentials of Empanadas de la Nana, which will be carried out in the most popular areas of the City of Machala. To elaborate this case, the descriptive-correlational empirical methodology was used, where the most important facts of the company were observed in order to find a solution to the two variables; Through BTL advertising strategies, ATL strategies, mobile marketing strategies (social networks), and finally promotional strategies, which will allow the company's products to be more striking for current and future customers, in order to increase sales. Advertising is very important because it lies in communicating to the public about the existence of a product, launching promotions and discounts, making people feel and experience emotions.