Pronóstico de ventas herramienta fundamental en la toma de decisiones empresariales.

Abstract

This research analyzes the importance of sales forecasts within organizations, because companies face constant changes, its operations are carried out in a context of instability where uncertainty prevails, so it must be at avant-garde and implement various strategies and mechanisms or tools to make estimates and thus be prepared for future circumstances that allow to achieve business success. The methodology used for the development of this research is descriptive, considering the review of bibliographic sources such as indexed journal articles and also the information of books with topics related to the case study. Therefore, this research has as its main objective to make an analysis of the importance of sales forecasts, by applying the method of least squares and percentage increase, reaching the conclusion of the fundamental that is the use of these calculation techniques to forecast sales, since they serve for proper planning and control of business profitability.