Análisis de las estrategias de negociación electrónica para exportar productos desde Ecuador.

Abstract

The relevant documentation investigates the subject of foreign trade, through a literary review on the state of contemporary art and a contextual analysis in a holistic way contrasting with national needs and inferences related to commercial engineering. The problem is the lack of processes or key criteria in the negotiation process, an aggressive tax environment and few possibilities to market, which leads to devalue activity in local and international socioeconomic media, discouraging investment or capital flow to business level, both public and private. The results postulate a synthesis of the triggers, measures, steps and interactions to consider in electronic negotiation through the proposals of strategies that favor and promote electronic commerce.