Estrategias de canales de distribución eficientes para incrementar las ventas y la imagen corporativa de la distribuidora Obryan de Machala.

Abstract

The objective of the research is to develop efficient distribution channel strategies to increase the sales of the Obryan de Machala distribution, for which the descriptive methodology and the field are supported, supported by direct observation bibliographic citations through primary sources of research results found were encouraging since they state that the efficient administration of the distribution channels needs a technological base and indicators that measure the management carried out, a strategy is developed that rapidly increases sales at the lowest possible cost, it is determined that trust is the factor fundamental in the construction of a broad corporate image and has the function of fostering long-term business relationships, among the modern competitive advantages is attention and customer service is a factor that contributes to the acquisition of customers while the after-sales service help af ide Engage customers who create a feeling of loyalty from customers.