Establecimiento de estrategias para la internacionalizaciòn en el mercado sudamericano de la Universidad San Francisco de Quito.

Abstract

This research work makes reference to the establishment of internationalization strategies for the USFQ, which includes Digital Marketing as a tool, establishing international agreements with South American universities allows to consolidate and strengthen the image of the San Francisco de Quito University as one of the most important universities in the region, in addition a PESTEL analysis of the USFQ was carried out in order to show the world the political environment, infrastructure, technology and the commitment that the USFQ has with society and the environment. General Objective of this work is to propose International Marketing strategies to the San Francisco de Quito University, to enter the most suitable market and the Specific Objective is to evaluate which is the most suitable South American market and use digital Marketing strategies as a mechanism to strengthen internationalization of the USFQ.