Competitividad: pymes y el social network.

Abstract

More and more markets are demanding efficiency, effectiveness, creativity and agility from organizations, forcing them to look for tools that allow them to innovate their processes. Under this premise, the objective of the research is to determine if the use of the social network in SMEs in the city of Machala generates competitive advantage. The methodology that was applied was quali-quantitative, descriptive with an explanatory approach; furthermore, a survey of 254 SMEs from the Machala canton, Province of Oro-Ecuador, was used as an application instrument. The results show that the social networks most used by SMEs are Facebook and WhatsApp, I feel the latter has more general sales. It is concluded that social networks do generate competitiveness in SMEs, taking advantage of all the tools they offer to convert the efforts applied into income.