Análisis del consumidor ético y productos orgánicos en el mercado español.

Abstract

Market globalization has played an important role in recent years so that many companies can expand their marketing processes not only nationally but also internationally, however, it is important to understand consumer behavior from all its facets in order to measure the level of feasibility that a product may have in that sector. In this sense, this research carries out an analysis of the ethical consumer and organic products in the Spanish market in order to determine the level of viability of the market to market organic products in Spain. A quantitative methodology was applied through surveys aimed at 69 Spanish consumers aged 20 to 34 years. The results reflected a positive appreciation of these consumers on products from abroad, with an ethical purchasing behavior and value for products that are not harmful in terms of health and environment.