Análisis del potencial turístico del cantón Chilla, provincia de El Oro, Ecuador.

Abstract

The Chilla canton Located in the upper part of the El Oro Province, belongs to the Andes Mountains and has both natural and cultural tourism resources, the analysis of the tourism system allowed us to clearly understand the development of supply and demand in mentioned canton; It is worth mentioning that the objective of this research is to identify the potential product that this site has for the development of tourism activity, by diagnosing the tourism system; In addition to the SWOT analysis that allowed establishing strategies based on the results obtained, taking into account, above all, the weaknesses that arose therein; Therefore, a quantitative and qualitative methodology was used; and the methodology of hierarchy of tourist attractions and geographical spaces of the Ministry of Tourism; what contributes in the zoning, where it was established that the potential product is religious tourism.