Diagnóstico de imagen afectada GAD municipal cantón El Guabo en medios de comunicación sobre servicios que brinda, estrategias de mejora.

Abstract

The present project is focused on developing an image diagnosis in relation to the current situation of a public company regarding the negative perception in users through the acquired service, it is essential to emphasize that the image of the public company must be distinguished from an entity private through his style to communicate. The methodology applied is descriptive with a quantitative and qualitative approach, a survey and observation was applied allowing to reveal the most flawed service and the need that users had for the implementation of a system that expedites the process in the Municipality. The strategies proposed were determined from the diagnosis made, it was considered to apply corrective measures to improve the perception of users and the prestige of the public entity.