Impacto del comercio electrónico en la balanza comercial del Ecuador: análisis de las tendencias y oportunidades entre 2020 y 2024.

Abstract

The research on the "Impact of E-Commerce on Ecuador's Trade Balance: Analysis of Trends and Opportunities between 2020 and 2024" explores how e-commerce has transformed the trade landscape in Ecuador, facilitating access to global markets and improving the competitiveness of small and medium-sized enterprises (SMEs). This study focuses on the period between 2020 and 2024, a period marked by exponential growth in e-commerce globally, driven by greater internet connectivity and an increase in financial inclusion. Digitalization has allowed SMEs to access broader markets and compete on a level playing field with larger companies, contributing to a historic surplus in Ecuador's trade balance in 2024. However, this growth has also posed significant challenges, such as the need to ensure security in online transactions and address the digital divide in rural areas.