Aplicación de políticas de desarrollo sostenible con enfoque ambiental como estrategia de negocio en las pymes del cantón Machala.

Abstract

Today, we are immersed in a world characterized by constant change, where the issue of sustainability has acquired significant relevance in the business world. Small and medium-sized enterprises (SMEs), aware of the importance of preserving the environment, have aligned their operations with economic growth and environmental conservation. The main purpose of this research is to disclose the extent to which SMEs in the productive sector demonstrate environmental awareness and the extent to which they are committed to sustainable development. In addition, it seeks to examine the background of sustainable development over the years in order to contextualize the current panorama, from a global context, in a local manner, in Ecuador as implemented within the national plan, together with the 17 sustainable development goals. To address these objectives, a methodology that combines descriptive research with a deductive approach will be employed. The selected research technique is the interview, and a non-probabilistic purposive sampling will be used. As a representative sample, five pymes of the productive sector in the city of Machala have been selected. With this approach, we seek to shed light on the relationship between pyme and sustainability, providing a detailed view of their level of environmental commitment and exploring how these entities have evolved in terms of sustainable development over time. The information gathered will contribute to a deeper understanding of the intersection between economic growth and environmental responsibility in the context of small and medium-sized enterprises.