Estrategias de gestión y ampliación de la distribución de productos biológicos de la empresa Ecuabiol en la ciudad de Machala.

Abstract

The research work aimed to develop strategies that improve the distribution of the products of the company Ecuabiol S.A of the canton Machala, in order to expand the distribution of the products to more points of sale. The analysis corresponding to the distribution channels used by the company was carried out, so it is found that they are deficiency, the point to improve is the little coverage currently provided by the channels currently used by the company, by observing interview with the company manager you get the information to start the investigation. The research is descriptive based on scientific articles from indexed journals that allow knowing about the types of distribution channels and the types of distribution that companies use to get products to Consumers. For the solution to this case is proposed the implementation of alternatives that improve marketing and create alternative channels that facilitate the distribution of products quickly and orderly without altering the activities in the storage area, in this way it is intended to benefit the sales force of the company capturing and retaining new market niches.