Análisis de la gestión administrativa en el desempeño estratégico de las empresas comerciales de Machala.

Abstract

The objective this integrative project was analysing the influence of administrative management on the strategic performance of commercial companies, the descriptive type of research supported by the analytical-synthetic method was used to better understand the results expressed by the respondents in the evaluation instrument; furthermore, the level of the research was explanatory and descriptive, using a non-experimental design given that none of the variables were altered during the study. For the development of the work, the support of different theories has been used in order to obtain a contribution to the knowledge of the subject and, at the same time, to help in the adequate identification of the performance measurement tool. To sum up, administrative management and strategic performance are correlated variables, expressing that the majority of commercial enterprises in the city that perform better are due to their good management, nevertheless, there are considerations that should be taken into account for those entrepreneurs whose results are not as expected.