Diseño de un modelo de inteligencia de negocios para las empresas bananeras de Machala.

Abstract

The design of a business intelligence model for banana companies in Machala focuses on optimizing management and decision making through the use of advanced data analysis tools and techniques. These companies, which play a crucial role in the economy of the region and the country, face constant challenges related to price fluctuation, international competition, and quality requirements in global markets. It enables these companies to collect, process and analyze large volumes of data from various sources, such as sales, production, logistics and international markets. This model not only provides a clear and up-to-date view of the state of the company, but also enables them to identify trends, foresee potential problems and discover new business opportunities. It also facilitates the optimization of internal processes, such as supply chain and inventory management, reducing costs and improving operational efficiency. The design of the model must consider the particularities of the banana sector, including seasonality of production, price volatility and strict export regulations. It is essential that the model be flexible and scalable, able to adapt to changes in the environment and business needs. In addition, it must be accessible to different levels of the organization, allowing both management and operations to make informed decisions based on accurate data.