Diseño de plan estratégico para el “hostal solar del puerto” de la ciudad de Machala, provincia de El Oro.

Abstract

This work is aimed at the hotel sector in the province of El Oro and national and foreign tourists. The case study is the design of a strategic plan for the Hostal Solar del Puerto, located in the parish of Puerto Bolívar in the city of Machala. Through strategic planning, this work aims to design a strategic plan for the “Solar Hostel of the Port” of the city of Machala, province of El Oro, through marketing strategies, which will serve to create competitive advantage and activate tourism in the city and the province. The methodology to be used is qualitative based on documentary and bibliographic review of scientific articles. As a result we have that the company Hostal Solar del Puerto, should strengthen its customer service attention through training staff in hospitality and tourism, demand support to the sectional and shift governments to promote tourism, and make strategic alliances with operators Tourists of the city and the country.