Finanzas sostenibles: incidencia del uso del crédito verde en las pymes del cantón Machala en los periodos 2021-2022.

Abstract

Economic and environmental sustainability has become a global business priority. This study investigates the incidence of the use of green credit on Small and Medium Enterprises (PYMES) in Machala Canton during the periods 2021-2022. It examines how PYMES in this region have adopted or been affected by green finance initiatives, focusing on the effects on their financial performance, their ability to implement sustainable practices, and their competitiveness in the marketplace. Quantitative and qualitative methods will be used to analyze financial data, business surveys, and interviews with key actors in the local financial and business sector. The findings of this study will provide relevant information to understand the impact of green credit on PYMES in the region and offer recommendations to promote its adoption and maximize its effectiveness in the future. In a global context of growing environmental awareness and concern for sustainability, small and medium-sized enterprises PYMES play a crucial role in the transition to a greener economy. This study focuses on examining the incidence of the use of green credit in PYMES through a mixed research approach, combining quantitative and qualitative methods, will investigate how PYMES in the region have adopted or have been affected by green credit, and what has been its impact in terms of financial performance, adoption of sustainable practices and market competitiveness.