Las certificaciones como estrategia para la competitividad de las empresas exportadoras.

Abstract

The continuous transformations of the conditions of the international markets represent a permanent challenge for the companies, testing their capacity to respond and the adaptation to the new scenarios. In face of the premise of complying with the demanding normative and provide confidence to consumers, the exporting companies have adopted certifications of different nature, as a strategy to defend their sustainability in fast-changing markets. This labor aims to analyze the certifications with the greatest contribution to the competitiveness of Ecuadorian exporting companies. The analysis focuses on five products of the agricultural sector. The analytical-synthetic theoretical method has been used, in addition of the bibliographic review of articles of scientific journals and documents of official organizations. Among the main results it stands out that the most used certifications are those related to the ambit of quality, food security, organic production and social responsibility, as a way of ensuring their processes and project value in highly competitive markets.