Estrategias competitivas de las empresas ecuatorianas exportadoras de camarón. Casos de éxito.

Abstract

The purpose of this research is to identify the types of strategies that shrimp exporting companies have implemented to be in the dynamic setting of international markets. The research used a case study method, through a qualitative and quantitative approach. Five shrimp companies participated in this study according to the position in the national ranking of exporters. Among the main findings, the analyzed companies have executed growth strategies (vertical integration and diversification) and competitive strategies (differentiation). The National Camera of Aquaculture and the Minister of Foreign Trade participated as alliances as a strategy that has made it possible to take advantage of market opportunities.