Certificaciones de calidad como ventaja competitiva en el proceso de importación de insumos médicos en Ecuador.

Abstract

Faced with the continuous changes in the international market, companies are pushed to compete by improving the value chain, to obtain a differentiating element from the competition. In the case of the import sector, companies analyze each link in the import process to modify or improve some procedure and ensure the integrity of their product. The objective of this work was to analyze quality certifications as a competitive advantage for the import process of medical supplies in Ecuador. The research was based on a non-experimental research design with a descriptive approach, theoretical methods such as analytical, inductive - deductive and empirical method of document study were applied. Data collection was through primary and secondary sources. The results show that quality certifications complement the technical standards of the import process of medical supplies in Ecuador, providing efficiency in compliance with administrative processes, ease of negotiation, rapid penetration in the target market and differentiation from the competition. It is recommended that you investigate the quality certifications that best suit you according to the economic activity you perform.