Estrategias de mercado para implementar nueva línea de producto en la distribuidora de agua “Aguayza” de la ciudad de Machala.

Abstract

The distributor of purified water “Aguayza”, producer and marketer of bottled water located north of the city of Machala, has seen the need to launch a new product line to the market. For this reason, a descriptive methodology and a market research were carried out that through the survey it was known that the product would be accepted by consumers the new product will be the sale of purified water per gallon in biodegradable containers for this the company sets objectives to implement market strategies offering quality services with consumers finally the company was successful in the launch of the new product because its sales improved and remains despite the competences of the other brands positioned in the market.