Plan estratégico de exportación para incrementar las ventas de la madera balsa hacia el mercado chino desde Santo Domingo, Ecuador.

Abstract

This research project aims to show the decrease in sales of balsa wood in the companies of Santo Domingo to the Chinese market, due to the rise in price since they do not have the same value as in the last three years, which caused the development of a new recyclable synthetic product which is displacing the raft in its entirety, for this reason the main objective is to increase sales of balsa wood to the Chinese market from Santo Domingo, Ecuador through a strategic export plan for achieve that companies are competitive, through a quantitative and qualitative approach, which is necessary to analyze companies through the application of theoretical methods Historical - Logical, Analytical-synthetic and Inductive-deductive, Hypothetical-deductive, Abstraction and concretion, and the implementation of the interview. The results that have been achieved show that raft companies must have quality certifications in order to be more competitive, the price of the raw material should drop to be able to market internationally. The implementation of a strategic plan is important to be able to solve the problems of the raft companies and that is why the SWOT analysis is used and thus be able to implement strategies and increase sales. For this reason, the analysis of the current environment of the raft companies is carried out to determine the necessary strategies that will be used, which are: Cost leadership strategies that will allow us to identify the most convenient production price, and commercial agreements, which will help to facilitate the entry of the product, the steps to obtain the certifications, which will help us become more competitive and strategic alliances from which they can benefit.