Estrategias de marketing para incrementar notoriedad en medios digitales del centro particular Tía Patty de la ciudad de Machala.

Abstract

Currently having an electronic device has become indispensable in the life of each person, with the passage of time appeared thanks to web 2.0 and digital marketing it has become one of the most significant and powerful tools at the time of advertising in digital media, allowing you to have a direct communication with the users of these platforms, this work creates proposals to increase the brand awareness of the Particular Educational Unit Tía Patty creating a competitive advantage over competitors, in the methodology we used the technique of observation, using indicators were unable to identify the strong and weak points manages the educational unit in social networks.