Análisis de mercado para el procesamiento y comercialización de café tostado y molido de la finca la mercedes, cantón Marcabelí.

Abstract

The cultivation of (Coffea arabica L.), commonly known as coffee, in Ecuador, is one of the main products that maintain the family and regional economy, generating income and contributing to economic development. This article was developed in the Marcabelí canton, located south of the province of El Oro, on the southern coast of Ecuador. The research used a qualitative, descriptive, exploratory, cross-sectional, and non-experimental methodological design. The objective of the research is to carry out an analysis of the commercialization of roasted and ground coffee from the La Mercedes farm in the Marcabelí canton. Among the main results obtained, it was found that most people consume coffee with a frequency of consumption of 1 to 2 cups of coffee per day. Other results revealed that more than 90% prefer to consume roasted and ground coffee, and the characteristic the main thing they consider when purchasing it is that it has a concentrated flavor. In addition, it was found that 91.20% of those surveyed are willing to consume roasted and ground coffee from the La Mercedes farm.