Economía digital: análisis del crecimiento del ecommerce en el sector restaurantes de la ciudad de Machala durante la pandemia Covid19 en los años 2019-2020.

Abstract

The health emergency caused by the Covid-19 virus marked a before and after in the commercial relations of all companies, especially in the restaurant industry. For this reason, technology has advanced considerably today, causing companies to adapt to these changes and use technological resources to boost business operations and share information, as well as get a certain group of people’s attention on social media. The mechanics of the market have led companies to be more focused on customer satisfaction where information and communication technologies are established as a fundamental tool for selling through the internet, this is best known as e-commerce. The objective of this work is to analyze the growth of e-commerce in the restaurant sector of the city of Machala during the Covid-19 pandemic in years 2019 and 2020. It was observed that the implementation of e-commerce increased sales, as well as the level of participation between companies and customers generating a bond of trust and reliability. Finally, it is possible to demonstrate through surveys the benefits that the application of e-commerce entails in companies and restaurants in Machala.