Diagnóstico de las relaciones públicas en la Casa de la Cultura Benjamín Carrión núcleo de El Oro

Abstract

The objective of this work is to diagnose the current state of Public Relations in the Benjamín Carrión Núcleo de El Oro House of Culture, being the oldest entity to promote Art and Culture in the province of El Oro. The qualitative methodology was used for the investigation, through techniques such as: the analysis of documents and reports of the communication unit, interviews with the director, public relations, and members thereof; In addition to the use of discussion groups with the users of the entity's services, and through the analyzes, we sought to identify the most modified communication strategies and establish public relations strategies and activities that can control their location and positioning in users and members Associates